Recognizing the weakness of the online petition process to organize athletes, Shoemaker teamed up with fellow Olympian, Victor Plata, and the USA Triathlon Athletes' Advisory Council to create a permanent organization dedicated to the promotion and representation of professional triathletes. With AAC Support, USA Triathlon passed a resolution to support the creating of the Professional Triathlete Association (PROTA).
PROTA incorporated as a 501(c)(6) non-profit and elected the first Board of Directors from candidates nominated and voted on directly by the approximately 360 USA Triathlon elite athletes: Mike Greer (President), Jarrod Shoemaker (Vice President), Rebeccah Wassner (Treasurer), Chris Tremonte (Secretary), Joanna Zeiger, Tom Hamilton, Jordan Rapp, and Katie Pettibone.